Case study: aspaceuk.com
"Clarity got right to the point, kept to the budget, offered highly practical advice and delivered exactly what we asked for."
Paul Cunningham, Commercial Director, Aspace Ltd
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Aspace Expands to Online Sales
Aspace sells
top quality handmade wooden children's furniture. In the past, they had
depended on catalogues as their main means of communication, with a basic website
acting as an online brochure and point of contact.
Ecommerce opportunities
Grasping the opportunities offered by ecommerce, Aspace approached Clarity
for a redesign and shopping cart for their site.
Now customers can browse by furniture type or use the search function. Simple but effective cross-selling techniques are employed to maximise returns. For example, the site reminds visitors who are viewing beds about 'Essential extras' such as a new mattress and sheets. When visitors view an item in a particular colour or finish, they are shown other products in matching or complimentary styles.
Site Management
By combining traditional applications development skills with web skills Clarity can create websites that talk to your existing offline systems, such as Aspace's Access based website management tool.
Aspace staff use a simple Access database to update their site, adding new products, images, descriptions and links between complementary items. Specials can also be listed.
Plans
are already in the offing to expand the functionality of this site, which
paid for itself during its first weekend of trading.
Clarity are implementing steps to integrate the website seamlessly with Aspace's existing applications such as stock control - helping to reduce data entry time and increase profits.
As Paul Cunningham says, "Clarity ... delivered exactly what we asked for". Why not contact us today and find out how we can help with your IT and internet needs.
